Learn which tools solve common local SEO issues and where to begin prioritizing with limited time, budget and resources. Understand how local search influences organic rankings and why you must focus on your local search strategy
Search engines, especially Google, are continuously trying to improve the user experience. With Google’s focus on local search and its unique features like Google My Business, local SEO services have become more important than ever. There are hundreds of local SEO tools on the market that can help you with local SEO strategies.
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Five best Local SEO Tools to advance your Local Search
Local SEO is an important aspect of online marketing to help businesses rank in local search results. We compiled a list of 5 helpful tools that can assist any business with locally-targeted marketing.
There are a lot of things you can do to improve your rank in Google maps, but not all of them are going to be practical or cost-effective for every business. If you own a local business and have been looking for ways to increase your visibility within an area (without blowing tons of money), these five tools will be helpful to get you started.
1. Moz Local
Moz Local is one of the most popular and effective local SEO tools available today, giving users access to local listings and reviews from around the web. You may already know about this one, but if not, it’s the highest-rated online reputation management system in the business.
It is a powerful all-in-one tool that provides you with all the information you’ll need to evaluate and improve your local search presence. The platform shows you how visible you are across different platforms such as Google, Yelp, and Foursquare, among many others. It also offers support for managing negative reviews that hold back your visibility and reputation management, along with links to reviews from around the web.
Moz Local allows you to optimize your business listing on Google Maps, Yelp, and other sites that can help you gain traction in your area. It also provides information on how your company is being perceived by your customers as well as tips on how you can improve your reputation.
SEOPressor is a WordPress plugin designed to allow users to control their on-page SEO. To some, this is something that should be left up to professionals, but the reality is that it’s really not all that difficult to do yourself. With SEOPressor, you’ll be able to keep your titles, meta descriptions, and other on-page SEO in check with a few clicks of your mouse.
To get started, you can select any site on your WordPress dashboard at which you want to do local SEO. From there, you’ll have a wealth of new options and features that will allow you to easily optimize your site’s content and overall design.
If you’re serious about local SEO and want to achieve higher rankings in Google search results, then this is a tool that you’ll definitely want to check out. The developer is continually updating and improving the plugin so that it provides more features and functionality, which makes it more valuable with each new update.
To fully utilize the tool, start with a free trial, then build an account to access all of BrightLocal’s features. Before you know it, you’ll be managing your online reputation with confidence.
A great local search strategy, backed by local SEO tools like BrightLocal, is essential for small businesses looking to tap into the vast and valuable market of local customers. Local SEO is ideal for businesses with a physical location and high repeat customer traffic. Local SEO requires a unique approach that focuses on providing search engines with information about your business location and customer reviews.
4. Screaming Frog
Screaming Frog SEO Spider can discover hundreds of thousands of URLs and deliver accurate, actionable data straight to your desktop. The tool is one of the most widely used crawlers in the industry, with thousands of SEOs and agencies using it to conduct technical SEO audits each month.
The SEO Spider allows you to easily crawl a website and view all a website’s links, metadata and much more. It’ll also allow you to export all of this information into an Excel file for easy sorting and filtering.
Whether you’re a seasoned SEO professional or just getting started with local search marketing, you’ve probably heard about the importance of running an SEO site audit.
The most common advice is to use the Google Search Console (formerly known as Webmaster Tools) and look for crawl errors, potentially 404s, and other issues that could be preventing your website from ranking well in SERPs. If you’re looking for a top-notch local SEO audit tool, look no further than Screaming Frog SEO Spider.
5. Google Ads Keyword Planner
Keywords are a huge part of local SEO, as they help you attract and reach potential customers who are looking for your products and services. What’s more, the ads that appear alongside these keywords are often served up locally, which means they’ll be displayed on a customer’s mobile device when they’re nearby your store or business.
Google Ads Keyword Planner helps you find the right keywords for your PPC campaigns. But while that tool is geared toward finding keywords to get more clicks, this one is designed with local businesses in mind.
Once you’ve chosen a keyword to focus on, run it through Google Trends for another layer of info about how that term is used in your area—and how it might be used in the future. This will give you some great options for related keywords or even synonyms that can help you uncover untapped opportunities.
There is no magic wand to wave over your local search ranking, but there are steps you can take to improve your local SEO and start making an impact on the SERPs. We’ve highlighted a few of the best tools in our article that can help you along the way. From tracking keyword rankings to monitoring local competition, these tools can give you the edge in local SEO.