Introduction
When you subscribe to the dynamic search ads service, Google Ads does the job of scanning content, matching it to the key-phrases, and putting it in front of the product’s online searchers. So, the overall motive of the keyword-based ad campaign is served better. The chances of getting more visitors to the eCommerce website are increased considerably.
Background
Managing an e-commerce business is not an easy task. As a business owner, you need to be vigilant on all fronts. The prime objects of concern are inventory, website uptime management, content management, delivery management, etc. Despite having the best of everything on these fronts, the whole effort may turn futile if you have not reached to the customers and sent the message correctly. Since the platform of interaction is online, the e-commerce site needs to play the SEO & PPC marketing game rightly to get traffic, which eventually converts into buyers.
All this discussion indicates the importance of online advertising. Among various tools, dynamic search ads are considered immensely useful for eCommerce. Let’s understand what dynamic search ads are and how they work so well for eCommerce.
What are dynamic search ads?
Dynamic search ads do not have a pre-defined copy. These ads are created from the eCommerce site content. Got confused? It is not that confusing.
Let’s try to understand this way. You put a product description on the eCommerce website page. It has specific terms that match the search phrases used by online buyers input in search engines’ search bar. If you get an ad prepared using the same keywords or terms, it can make the whole process of reaching customers more effective. Isn’t it? Dynamic search ads service does exactly that.
Which eCommerce websites benefit from dynamic search ads?
Dynamic search ads look like a convenient service for one and all, but this is not the case. Given the kind of budget and efforts DSA demands, the eCommerce ventures should think of going for it, keeping various points in mind. In reality, it is not a universal recipe. These are the requisite features of eCommerce websites that can help you derive maximum benefits from this online ad tool.
Working of dynamic search ads for eCommerce and requirements for it to work
Dynamic search ads are an excellent thing to consider because of the ease of customization it offers to the advertisers. Here is how it works for eCommerce.
Requirement: This service yields fabulous results only when you categorized the products properly and named the categories correctly. For example, you have to be very specific about the fitness gear and sports gear and choose among the two wisely. Else, the relevance may get lost.
Requirement: It will work when you have designed the content keeping the standard ad groups in mind. Sometimes, categories narrow down the scope of reach. People searching are not too sure about and too exact in their choices of keywords also, at times. So, ad groups allow you to reach those relevant but not too accurate in their search phrase use.
Requirement: Only having an excel sheet of performing keywords does not help. Dig more in-depth and explore the parts of the landing page that caught the visitors’ attention and compelled them to act. Sometimes, just changing the placement of a CTA can do the magic trick!
Why you should think about Dynamic Search Ads
Dynamic Search Ads for eCommerce can be a winning bet because:
Conclusion
It is safe to say that the intelligent way of increasing the visibility and reach of an eCommerce site lies in dynamic search ads. Employ it and see how it impacts the website performance revenue- as well as popularity-wise.
