Just like any other website, you must look at the overall performance of your eCommerce website. You may have put all the essential elements to make your eCommerce site look extraordinary and highly helpful. But if you lack the SEO potential in your site, then you will face unnecessary issues related to your site’s visibility and ranking. Thus it is better to obtain some healthy SEO practices for your eCommerce SEO audits. It can fulfill your goal of getting profit-rich traffic to your page. At the same time, it offers your site a very organized and optimized look that enhances your user experience. Here are some tips on performing regular SEO audits for your eCommerce site.
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Take note of the keyword usage
When performing regular SEO audits for your eCommerce website, you should take note of what keyword you are using. The first step of your eCommerce SEO audit must include the evaluation of keyword usage on your website.
Your keyword audit strategy must include optimizing your page as per your core keyword. Make sure you are sprinkling an adequate amount of core keywords into your pages. Areas like your meta tags, headings, product description, you can add keywords for better optimization.
Also, the keyword research for this purpose must be very effective. You should use keywords that are highly relevant and have better search potential. You can avail your services from Washington DC SEO to get better keywords for your eCommerce store SEO audits.
Add value to your on-page content strategy
The content strategy you are using for your eCommerce site must have a better value in it. You need to analyze your on-page content from time to time since content plays a vital role in your ranking. It is difficult to retain buyers if your site lacks valuable information. While you create content for your audience, you should include information that is reliable and credible.
When you want to evaluate your on-page content, you need to improve the information in it from time to time. You can have a look at your competitor’s strategy to know how they are getting success through their content. Fill the gaps in your content strategy by creating the ones that can drive better traffic.
Take note of your backlinks
Apart from the on-page SEO audit tricks for your eCommerce site, you must get your hands on some off-page tricks. Backlinking is one of such off-page SEO practices that you should maintain regularly. Backlinks help you to build up an efficient authority over your site.
You can make use of backlinking tools to see who is linking back to your site. If you are having some bad backlinking to your site, then you should work on removing those. You can reach out to the links and ask them to remove them, or you can simply disavow those links from your site. To gain good backlinks, you have to reach out to companies and serve them relevant content to invite them to link back to your site.
Read Also: Dynamic search ads work for eCommerce
Optimize your site properly for XML sitemap and robots.txt
The robots.txt and XML sitemaps are highly crucial to help search engines to understand your site. The XML sitemaps help to guide Google on which page it should work to evaluate. Ultimately it directs Google to index more critical pages on your eCommerce website.
On the other hand, the robots.txt file guides your search engine on which page it can crawl. It prevents your site from overloading. You can use robot.txt to tell search engines not to crawl on certain pages such as shopping cart pages, wish lists, etc.
Check whether the site is mobile-friendly or not
You must assess the mobile-friendliness of your site. Most of the buyers prefer to shop from eCommerce sites using their mobile devices. Thus, while performing your regular SEO audits, make sure you are looking at the mobile-friendly features of your site.
Ensure that your site is working great on various mobile devices like smartphones, tablets, etc. if your eCommerce store is lacking mobile-friendliness, then it can increase your bounce rate and hurt your ranking potential. Google works with mobile-first indexing. Therefore, your site must be cross-device and cross-browser compatible.
Conclusion
To drive more revenue growth with your eCommerce website, you must integrate your site with SEO potential. To keep your site up-to-date with SEO, you must use the above-mentioned audit tasks, which can help you to gain higher traffic and better search engine visibility.
