Any web developer is delighted by increased traffic. One can feel a sense of pride thinking that you drew more users to your site. You have made a smart decision. Although extra traffic makes us happy, we are not expected to focus too much on it. If you only make money by showing ads, having more users to access the site does not mean that your business is earning more money. One must turn them from tourists to customers, which is always difficult to do unless you reap the benefits of the design features that allow visitors to invest more money. There seem to be a lot of ideas on how designers should do this, but the five below stand out as straightforward solutions that we have seen perform wonders for a lot of businesses. In this article, we would share with you some amazing ways through which your website designs can encourage or make viewers or your intended target customers spend more money. So, without any further ado let us get started-
Table of Contents
Bring simplicity to your website designs!
Messiness makes it impossible for tourists to grasp what they are looking at, so you need to keep the template as plain as possible. After all course, that does not mean you want to follow the standardized templates that millions of other sites use. You want to get a special, new visual appeal too. There are almost infinite ways to construct a solid template. The one you want, however, has something to say about your brand. When your website sells movies or music, you can take a quality intervention to the website like The Lobster. Using an engaging text-based design, you can recommend songs, movies, and other products to your visitors. Simplicity always wins! You do not need to bring any kind of complexities in your design as it can become a big failure. More complex designs can confuse the audience and can affect your website traffic badly. So, try to embrace simplicity yet dynamism in your website design. Do not overdo the different elements of your website like color palette, typography etc.
Create an instinctive navigation tool.
Just several things are going to chase off prospective customers as quickly as a bad navigation tool. You can get innovative with navigation, but first-time visitors must make sense of it. If it is not efficient, they are not going to trust your brand. Focus on choosing a bold color that differentiates the navigation buttons from the rest of the site. You might also want to give them different concepts that make the buttons stand out from other design features. Utilizing clear labels is probably the biggest thing you can do when developing your navigation tool. Use words that everyone can recognize immediately. In most instances, it does not cost to make you fancy. If pressing a button would lead buyers to a suit’s website, just use the word “Suits.” The easier you can make it; the much more likely customers are to get it. Navigation provides easy access to your website and to help your website’s visitors to go through your website in a very easy and smooth manner. So, design your navigation tool that efficient and creative. Everything on the website should be easily spotted out by the visitor so keeping in mind this very vital thing so try to develop such navigation tool.
Do not overlook your smartphone guests.
Smartphones are becoming more prominent every year, so you need to worry about how the website looks on several screens. When individuals buy online, they do not use laptop computers. They are using their phones. Nowadays smartphones are so handy that everyone looks and search everything in their phones. It seems easy and quick to the people so make your website mobile app friendly. This way you are able to get more traffic on your website. If you do not customize your website for smaller screens, you will immediately lose 10% of your future buyers. As Google places high emphasis on mobile optimization, the design of your site to function on phones and tablets would also boost your ranking in search engines. Preferably, you can test your concept on a variety of products, including smartphones and tablets manufactured by different firms. This level of research can expose issues that discourage shoppers from visiting the platform.
Respond directly to special provisions.
Several programmers avoided using pop-ups. Most of the pop-ups are distracting and disruptive. Your tourists do not want to see it, so you do not need to use it. Sometimes these pop-ups on your website can seem to be very irritating to your visitors so keep in mind this very thing. The situation changes subtly when you tell a client something he or she needs to hear. For example, if your shop provides free delivery on any orders above $50, you could use a pop-up to let customers know how to take benefit of the discount. When you are giving 25% off for a holiday, pop-ups are ideal ways to let folks understand. When you have an innate distrust in pop-ups, then display the relevant information in a broad type and outline it with a boldly colored design.
Offer other items during check-out.
If you have transformed a tourist into a purchaser, take an extra move to try and maximize the sum of money that a visitor spends on your website. Suggestions can help your customers to buy some other essential things while checking out and this way you can earn more. Suggestions are not bad but helpful the visitors as it can help them to look for other thing if they are missing on something. But make sure suggestions should be relevant to the customer’s current buy otherwise it would not help and will not serve the purpose. Trying to suggest other items that the shopper would enjoy works well. Its why Amazon suggests anything from books to lawnmowers based on a customer’s buying record. One does not want to waste time and money developing a tool to evaluate the actions of each shopper. That is all right. You should also recommend things like what the individual has just ordered. For example, whether he or she just bought a copy of Kurt Vonnegut’s Cat’s Cradle novel, your website should recommend other books that the user may like to read. This may include other Vonnegut novels, but it may also involve books by related writers such as Bradbury and Philip K. Dick. Please make these recommendations directly before you submit the shopper to the checkout page on your site. It is the last chance to market a couple more items that should be included in your shopping basket. Many e-commerce websites provide add-ons that recommend items to consumers. If you are using Shopify, consider alternatives such as Recomatic Related Products or Linkious Related Products. Many sites have applications that do related work. The architecture of your website will affect how much money visitors pay. We have just seen the places that make us cringe. They look childish and unreliable. If you pursue these ideas, more of your shoppers are going to spend extra money.