The traditional marketing strategy which has been followed over the decade is getting faded due to the digitalisation of the world. The changes are so obvious, as buying property is considered as a luxury in the old times whereas it’s more of an investment at present. Business card designer are getting replaced with website builders and phone numbers are getting replaced by social media user names in the current scenario. Though the best business card designer are cool, people are preferring web to collect the details rather than cards. Here is a list of internet marketing strategies that can be followed by the realtors to improve their business sales in the modern world.
1.Develop a user-friendly website
In this digital society, internet marketing starts with creating a website which is both mobile-friendly and computer-friendly. It should be noted that the website must be easy to navigate and should not take too much time to load because of the media, as people may lose interest easily if it takes forever. The website should have advanced features like chat assistant, where the potential buyers can raise their queries and get replies instantly. Also, it must have clear listings of all the property with contact details, images and a complete guide for the whole buying process. The advertisements and links for related fields like movers and lawyers can be present there occasionally which can attract more buyers.
2. Start an e-mail and texts campaign
3. Be active in Social Media
A firm without an active social media account is obsolete. Log in to all popular social media platforms like Facebook, Twitter, Instagram and WhatsApp Business. A well-established social media marketing strategy will definitely give expected results in a short span. Use tools like reels in Instagram and Facebook for creating cool and quirky videos of the property with pleasing background music. To attract a wide range of audience, along with the listings, post interesting relatable contents to get to know about the demands of the potential buyers. Always be available in messaging platform to ensure the proper guidance for the people who are looking for details. Provide with email-id and contact details in all the networks for people who want to interact more. Use trending hashtags in the posts to increase the visibility of your posts in others feed.
4. Create blog contents
Buying property is an important and a big decision for most of the people. So, they will always look for details and surf through the websites carefully to know more about the properties and the realtors. To gain the trust of those buyers, content marketing can play a major role. Through curative writing with eye for details and demands put forwarded by past clients which must be relevant for a larger population, you can effortlessly attract potential buyers and gain their trust. Always make sure to be active in any platform and watch out for all the potential clients. One negative review can shut down the trust of the people. Hence, the contents and blogs should be handled with care.
5. Put work on email newsletter
Collect as much as email ids as possible through websites and other social media from the past clients and potential clients. Send newsletters often about the seminars or webinars you are about to conduct, the new listings and open houses, and other interesting news that are going on in the sector. This can remind the subscribers to check out the new property for suggesting their friends or family members who are in search of a property.
6. Use advertising tools
Make complete use of the social media advertising tools like paid Facebook ads for a better reach to the buyers. Never hesitate to give ads or create promotions in any of the social media. There are lots of targeted features that goes on the backend of these applications, that can help you to attract more relevant and targeted audience to do business.
7. Host webinars
Launch free online workshops and seminars to capture large number of audience and make interactions with them. As a professional, share your experience with the buyers and enlighten them about the ways and demands to be put forwarded while buying a property. Also, arrange a question-and-answer session with the audience to increase the communication with them.
8. Keep in touch
Always stay in touch with the past buyers. It is better to get the contact details of the all the past buyers and send them anniversary, birthday and festival wishes through email. This can increase the chance of them refereeing you to other potential buyers who are seeking suggestions. Also create referral coupons, so that the past buyers can get benefits on recommending you to other people.
9. Launch virtual tours
Virtual tours are one of the most appealing form of advertising as the buyers can see what the property can offer them in a better view. Since realtors work is to provide details in an effective way for the buyers, virtual tours can be the best option to do that. Animated videos can be avoided and the footage of original home or the property in a 360-degree angle can be used for a better view. Always go for professional videographers and photographers for taking the pictures or videos of the property for a quality content.