At a Loss for Words? 4 Ways Companies Can Help Produce Your Content


If it seems like it’s getting harder to produce impressive content, you’re on to something. Standing out amongst the crowd is more challenging than it used to be. But for many organizations, what is just as demanding is the process of creating engaging content. There might be fewer resources, such as budgets, time, and skilled staff members. Whether you need internal or external content doesn’t matter as much as the need to get it out there.  

Being at a loss for words certainly doesn’t help, but it’s a stumbling block even the most seasoned creatives face. However, you don’t have to rely only on yourself and your firm’s resources. Plenty of professional teams are willing and able to partner with you to create impactful content for your audiences. Here are four ways companies can help.  

1. Internal Documents

Think of all the documents floating around your organization. You may have intranet sites, procedural guidelines, and technical instructions for specific departments. Undoubtedly, this content is invaluable to employees. Otherwise, they would be left in the dark when it comes to “how things work around here.”

Yet, creating and maintaining internal documents is a full-time job. Who has time to do it, let alone ensure everything is clear and concise? Internal content also must be usable, something employees want to read and can gain insights from. Creating internal content requires subject matter expertise and a flair for translating this knowledge into digestible pieces. Joining forces with a company that offers technical writing services can ensure both needs are met.

Whether it’s software documentation, training materials, or process manuals, content writing partners can work with you to get it done. They could help build complete online knowledge bases with the input of your team’s subject matter experts. You bring the knowledge; they bring the talent for translating it into engaging words and visuals.

2. Social Media Posts

Have you ever followed another company on social media and scratched your head at some of the posts you’ve seen? Perhaps a post asking about what’s for breakfast seemed out of place for a telecom provider. Or you weren’t quite sure what your favorite sneakers brand was trying to say with its latest YouTube video.

With 62.3% of the world’s population using social media, companies can’t overlook it as a tool to engage with audiences. Plus, most users spend an average of two hours and 23 minutes on social media every day. It represents opportunities to get in front of your audiences. And you can interact with them in ways you can’t with other forms of marketing.  

Simultaneously, there might be an urge to post anything to keep the conversation going. It’s possible there isn’t much of a cohesive strategy behind your social media content. You could also need outside help to augment the efforts of your digital content team. Companies with a knack for social content strategy and creation can fit the bill. They keep up on the trends, what makes sense for your brands, and how to gauge results.  

3. Website Copy

If you have a website, you need copy and graphics for it. And you’re not done once you’ve published your initial set of pages. There could be additional pages you’ll need as your business expands. You might also want to change existing content along the way, particularly as online tech and audiences evolve.

Creating website content can be dynamic. You’ve got landing pages, embedded videos, graphics with alt text, and blogs. You might also use your website to distribute gated content, such as white papers and case studies. Website copy requires strategizing from multiple angles, plus technical and search engine optimization skills.

You might need the assistance of outside search engine optimization or SEO experts. Businesses using SEO experts tend to increase organic traffic by an average of 50% from one year to the next. SEO experts know how to arrange the words on the page, research topic ideas. and reoptimize for emerging search engine technologies. However, you’ll work closely with SEO experts and website content creators to develop strategies for what goes on the page.

4. Video Scripts

The production behind a video usually involves a script, even if there aren’t any spoken words. In cases where there are voice overs or words on the screen, scripts can be more crucial. In either scenario, it takes the ability to communicate a vision through language. Scripts also require a different style of writing.

Naturally, you have more leeway with a 30-second commercial than a six-second spot. But voiceover scripts mean thinking about the value of the words you do include. You’ve got to communicate concisely and with power. The whole point is to convince, inspire, and motivate. And while you might have an in-house copywriter, their expertise may be in longer-form content like blogs.

They may not have prior experience with writing commercial and video scripts. Partnering with an outside agency with this knowledge could make your videos more effective. They’ll know how to incorporate brand slogans and when to use voice overs versus alternative auditory elements. In addition, agencies with video script experience will have insights into achieving effective pacing and storylines.

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Producing Your Content

A lot more goes into producing content than the words your audiences read or hear. There’s strategy, SEO, technical considerations, and storytelling. While it’s admirable that you might want to take a stab at it all by yourself, you don’t have to. You can save time and resources by partnering with content specialists. Whether it’s internal documents, social media posts, website copy, or video scripts, there’s a company with the expertise.

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