You might have heard about scraping only recently, but this isn’t an old concept. It was used by IT professionals, data experts, and marketers for a long time. Even Google has its own web scraper that it uses to rank pages in search engine results based on certain factors.
However, scraping doesn’t need to be focused on extracting data from websites only. It’s often used for scraping search engine results pages. Google is the leading search engine, and getting information from its search results can be used for various reasons.
Before we get to that, let’s see what SERP scraping is actually and how it works.
Definition of SERP scraping
SERP scraping is acquiring all the top results on the Google search engine results. The scraper can do this for one-word searches or any combination of words. SERP scraper are automated tools that can collect any number of results.
For example, it’s possible to collect only the first result or get the first 100 results. These tools are very easy to use, and you only need to add the search query that you want to scrap and choose the desired number of results.
Users can also specify the locality of the search. In other words, many factors impact your search results, and location is one of the most important ones.
What type of data do SERPs offer?
SERPS scraping can help you get a handful of data. That includes the keywords that top websites are ranking for, the names of the sites that show up in results, rich snippets, prices, ads, knowledge graphs, meta descriptions, and meta titles.
The most critical data that you get with this kind of scraping are keywords, of course. You can learn the keywords the sites use to rank up on the first page of search results. The rest is pretty much the same as when scraping websites.
Even though this kind of scraping lets you get a variety of data, you need to know your goal and how to use the data to get the desired results.
Who can benefit?
SEO professionals are the ones who most commonly use SERP scraping. It can help monitor competition, create keyword research, find new niches, and so much more. After all, SEO is about optimizing websites for search engine results, so the best approach is to go straight to the source.
Many eCommerce stores also use this kind of scraping to understand what people are looking for in their searches. Advertisers also use it to create ad campaigns. With each scraping process, you can collect ad results and see for which searches they appear.
Companies that offer products or services often use SERP scraping to see their competitors’ prices, keywords, and descriptions. They can use this information to increase their search results and boost sales as well.
Advantages of SERPs scraping
SERP scraping is extremely quick and accurate. In the past, people had to do this manually by writing code for each specific search, but modern tools let you do it in an automated fashion. These scrapers need to be set up for a specific operation, and they take over from there.
This approach also gives you relevant, up-to-date results that can quickly give you the information you need about your site, competitors and help you find a place in the market for your brand, products, or services.
It’s really simple to use these scrapers because they have simple interfaces and don’t require any coding knowledge. The search engine is a limitless source of information that companies and individuals can use to their advantage.
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Different approaches to scraping SERPs
There are two ways of scraping Google search results. The first option involves writing a code and writing scripts that will trigger queries. That involves setting up headless browsing, dealing with various Google search parameters, using VPNs, and manually going around IP limitations.
The other option is to use a Google search results API, but what is API? It’s a streamlined tool that splits ads from organic content as well as related queries. All the data is separated and stored in a manageable file format. This link explains APIs in-depth. Make sure to check it out, and answering the question “What is API?” won’t be a problem anymore.
This approach can also give different outputs depending on the needs, including location, fetch ads, Google domain, type of browser, safe browsing, etc.
We are living in a digital world where data is essential. It’s no longer possible to make important business decisions and perfect your desired results unless you rely on data. This type of scraping is one of the options for getting usable data that can help you get valuable insights.