The four key components of Strategy Analysis are principles, practices, techniques, and skills. They play an essential role in identifying and validating the organization’s strategic needs, defining suitable solution approach(es) and solution(s), and planning, monitoring, and engaging stakeholders to achieve the organization’s strategic objectives. Techniques describe a step-by-step approach to conducting Strategic Analysis activities. check out more information about cbap training at adaptiveus elearning. 

Need to measure the efficacy of a company’s goals and objectives and ensure that the goals are achievable? Here is a Strategy Analysis technique to achieve that. This blog will look at a technique called SMART Goals with examples.

History of SMART Goals as a strategy analysis technique

SMART goals have been used as a strategy analysis technique since the early 1980s. The acronym SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. The goal-setting technique was popularized by Peter Drucker in his book “Management by Objectives.”

The SMART goal-setting technique is used to create and assess goals that are specific, measurable, achievable, realistic, and time-bound. The technique is used to measure the efficacy of a company’s goals and objectives and to ensure that the goals are achievable and realistic. The technique is also used to ensure that the goals are set in measurable, attainable, and realistic time frames.

The SMART goals technique has been used by many organizations as a strategic analysis tool and has been adopted by many different industries. The technique has been used to assess the effectiveness of marketing campaigns and to evaluate the success of strategic initiatives. Additionally, SMART goals have been used to set and assess performance and employee goals.

The SMART goal-setting technique is a useful tool for businesses and other organizations to ensure that their goals and objectives are achievable and realistic. The technique can help organizations identify and focus on the areas that need improvement and can help them to identify opportunities for improvement and to create achievable and realistic goals.


SMART is an effective and well-established tool that provides the clarity, focus, and motivation necessary to achieve goals. It helps by defining clear objectives and setting a date of completion. 


  • SMART characteristics of objectives:

  1. Specific – Something with an observable outcome. Asking questions like “What needs to be accomplished,” “Why is this important,” “Who is involved,” etc. will help in figuring out what you’re aiming for.
  2. Measurable – Can be quantitatively measured. When you attach a number to your goal, you’ll be able to track exactly how far you’ve come and how much more is left to attain your goal.
  3. Achievable – Feasible. Create goals that are realistic and attainable in order to be successful.
  4. Relevant – Here’s where you need to think about the big picture and ensure that the goal is aligned with the organization’s vision, mission, and goals.
  5. Time-bound – Has a defined time frame consistent with the business need.

Figure 48: Definition of SMART

Usage considerations

SMART goals are easy to use and help in creating clear, attainable, and meaningful goals that can be achieved within a certain time frame.

Advantages of SMART Goals as a strategy analysis technique

  1. SMART goals provide clarity: SMART goals help to define exactly what must be accomplished, making it easier for all those involved to understand the expected outcome of any given project or initiative.
  2. SMART goals are achievable: By setting goals that are achievable and measurable, it is easier to identify whether or not progress is being made. This helps to ensure that the goals are actually achievable rather than pie-in-the-sky ambitions.
  3. SMART goals are measurable: Measurable goals allow you to track progress and determine whether or not the goals are being met. This helps to ensure that the goals are actually being achieved and that resources are being allocated effectively.
  4. SMART goals are time-bound: Time-bound goals provide a deadline for when the goal should be achieved, allowing for the goal to be given priority and for resources to be allocated accordingly.
  5. SMART goals are motivating: SMART goals provide a realistic target for a team or individual to aim for, which can be motivating and help to keep everyone focused on the task at hand.

Weaknesses of SMART Goals as a strategy analysis technique

  1. Goals can be too general: SMART goals are often set up as general goals, which can make it difficult to measure progress and success.
  2. Goals can be too specific: When goals are too specific, it can limit creativity and flexibility in achieving them.
  3. Goals can be too ambitious: Setting overly ambitious goals can be detrimental to morale and motivation.
  4. Goals can be too easy: When goals are too easy, they may not be challenging enough to drive action and progress.
  5. Goals can be too narrow: Setting goals that are too narrow can limit potential opportunities and limit the scope of the project.

Relationship of SMART Goals with other strategy analysis techniques

SMART Goals are closely related to other strategy analysis techniques such as SWOT analysis, PEST analysis, and Porter’s Five Forces. Each of these techniques helps organizations to better identify opportunities and threats, understand their external environment, and develop effective strategies. SMART Goals can be used to further refine the strategies developed from these other techniques and ensure that they are achievable and aligned with an organization’s overall mission. For example, a SWOT analysis may identify a particular market opportunity, but SMART Goals can help ensure that the organization has the resources and capacity to take advantage of that opportunity. Similarly, a PEST analysis may reveal political or economic forces that can be leveraged for success, but SMARTGoals can help ensure that the organization has the necessary resources and capabilities to do so. Ultimately, SMART Goals are an important tool for ensuring that an organization’s strategies are achievable and aligned with its mission.

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Future of SMART Goals as a strategy analysis technique

SMART Goals is an effective strategy analysis technique that has been used for decades and will continue to be used for the foreseeable future. The technique has proven to be an effective way for organizations to set goals and measure progress. As technology advances, the technique will continue to evolve to become more efficient and effective. Organizations will continue to use SMART Goals to help them identify, prioritize, and achieve their goals. In addition, SMART Goals can be used to create more detailed plans and strategies, allowing organizations to work towards their goals in a more organized and effective way.

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