Why Irish Businesses Are Using Social Media For More Effective Advertising


Social media is now being used by hundreds of thousands of Irish people every single day to not only keep up with friends and family but to do their shopping as well. It is fair to say that Facebook is probably one of the most popular platforms out there and it has close to 3 billion users. This is why many Irish businesses advertise on Facebook all the time and why it’s market share is increasing year on year.

It uses pay-per-click advertising, and people use it because it is incredibly affordable, it is really effective, and it works really quickly. It allows for a more effective advertising experience for both you as the business and for your potential customers as well using King Kong advertising agency. The following are just some of the reasons why social media is becoming more popular every single day for businesses all across Ireland.

  • You have all of the data – Facebook can provide your digital marketing agency with all of the data that it needs to be able to create a more effective advertising campaign. This will allow you to actually target specific customers who have shown an interest in your product or service. This is incredibly effective for your business and it helps you to narrow down your audience based on things like gender, age and their location.
  • You can set your own budget – This is a real selling point because you only pay for the advertising that the customers click on which will bring them through to your website. For all other times, your ad can appear on this very popular platform for no charge and although you do want customers clicking through, it still puts your business name out there where it belongs.
  • You get quick results – Facebook is perfect if you want to run a short-term marketing strategy and once your agency sets up your campaign, your brand and product will be shown immediately to literally hundreds of thousands of people all at once. It will take only about one day for your ad to be approved and you should start getting more sales within a few days.

This allows you to have real access to a huge audience and not only in Ireland but beyond our borders as well. There is so much potential out there and all you have to do is take it.

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